Webinar Marketing

Top 10 Webinar Platforms and Best Practices for Driving New Business Interest

May 26, 2023

Maximize Your Business Potential with the Top 10 Webinar Platforms and Best Practices

Webinars have become a powerful tool for businesses to engage with prospects and clients, boost marketing strategies, and increase sales. With so many webinar platforms available, it can be overwhelming to select the best one for your needs. To help you make the right choice, we've compiled a list of the top 10 webinar platforms, along with best practices to drive new business interest.

Top 10 Webinar Platforms

To help you make an informed decision, here are the top 10 webinar platforms that businesses can use to their advantage:

1. Zoom

Zoom is a popular video conferencing and webinar platform that offers features like screen sharing, interactive whiteboards, and breakout rooms. It caters to businesses of all sizes and offers various pricing plans.

2. GoToWebinar

GoToWebinar is an easy-to-use platform that allows you to create professional webinars with features like polls, Q&A, and automated follow-up emails. Its analytics features help you keep track of your webinars' performance.

3. WebinarJam

WebinarJam is a cloud-based webinar platform that offers advanced features like one-click registration, automatic recording, and live chat. Its user-friendly interface makes it easy for anyone to host a webinar.

4. Adobe Connect

Adobe Connect is a versatile webinar platform that offers features like custom branding, mobile access, and breakout rooms. It is an ideal choice for businesses that require advanced customization and collaboration features.

5. Demio

Demio is a webinar platform that focuses on providing a seamless experience for both the host and attendees. Its features include real-time chats, automated replays, and in-depth analytics.

6. BlueJeans Events

BlueJeans Events is a video conferencing and webinar platform that offers features like interactive Q&A, polls, and real-time analytics. It is suitable for businesses that require large-scale interactive events.

7. ClickMeeting

ClickMeeting is an easy-to-use webinar platform that offers features like automated follow-up emails, polls, and surveys. Its analytics features help you measure the success of your webinars.

8. ON24

ON24 is a webinar and virtual event platform that focuses on providing interactive and engaging experiences for attendees. Its features include real-time analytics, polls, and surveys.

9. Livestorm

Livestorm is a webinar platform that offers features like automated follow-up emails, polls, and surveys. It is suitable for businesses that require advanced analytics and audience engagement features.

10. EasyWebinar

EasyWebinar is an all-in-one webinar platform that offers features like live chat, automated follow-up emails, and screen sharing. Its analytics features help you measure the success of your webinars.

Best Practices for Driving New Business Interest

Now that you have an idea of the top webinar platforms available, let's look at some best practices for driving new business interest and boosting your marketing strategy through webinars:

1. Plan and Promote Your Webinar

Start by setting clear objectives for your webinar, such as generating leads or educating prospects. Then, create a promotional strategy that includes email marketing, social media, and paid advertising. Offer incentives like early-bird discounts or exclusive content to encourage sign-ups.

2. Create Engaging Content

Focus on creating valuable and engaging content that resonates with your target audience. Use storytelling, real-life examples, and case studies to make your content more relatable. Incorporate visually appealing slides, interactive elements like polls and quizzes, and allow for Q&A sessions to keep the audience engaged.

3. Leverage Experts and Influencers

Invite industry experts, influencers, or customers as speakers or panelists in your webinar to create credibility and generate buzz. Collaborating with well-known figures in your industry can help attract a larger audience and establish your business as a thought leader.

4. Optimize Your Webinar Landing Page

Design a high-converting landing page for your webinar that highlights the benefits of attending, the topics that will be covered, and the speaker(s) involved. Use clear calls-to-action and make the registration process simple and easy to increase sign-ups.

5. Follow Up with Attendees

After your webinar, send out follow-up emails to attendees with a recording of the event, any relevant resources, and a call-to-action to take the next step in your sales funnel. Use the data collected during the webinar to segment your audience and create personalized follow-up messages.

Conclusion

Choosing the right webinar platform and implementing best practices can significantly improve your business's marketing strategy and drive new interest. By leveraging webinars as part of your marketing mix, you can engage with prospects and clients, establish your business as a thought leader, and ultimately increase sales.

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