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Predictive lead scoring helps marketers prioritize leads and determine which prospects are more likely to convert. By learning how to use it, businesses can benefit from more efficient lead nurturing and better ROI on marketing campaigns. #DataScoring #MarketingTools

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A/B testing can help you make better decisions by providing data-driven insights. It involves testing two versions of a design, page, or feature and comparing the results. With A/B testing, you can optimize user experience and maximize conversion rates, improving the performance of your website or product.

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